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Archive for April, 2014

Come on students of Ireland:

Since 2011, the Copernicus Masters competition has showcased the most innovative solutions for business and society based on Earth observation data. Its purpose is to drive the development of market-oriented applications for utilising data generated through Europe’s Copernicus programme.
In the Copernicus Masters 2014, an impressive list of partners will feature topic-specific challenges, including: the European Space Agency (ESA), the German Aerospace Center (DLR), European Space Imaging GmbH & Skybox Imaging Inc., CloudEO AG, Airbus Defence and Space & Hisdesat S.A., and Satellite Applications Catapult Ltd.

In 2014, for the first time, the Copernicus Masters is carried out on a worldwide basis. Geared primarily toward start-ups and other companies, researchers, and students, the competition will require entrants to submit their applications from 15 April to 13 July 2014 at http://www.copernicus-masters.com.

I would very much appreciate if you could forward information on this competition to your network of companies/students and/or publish the information on your website. Please find a short description of the competition for this purpose enclosed.

All information is also available at the competition website http://www.copernicus-masters.com.

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http://www.itc.nl/research/products/sensordb/allsensors.aspx

 

 

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Shes’s up!

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If you missed this morning’s piece on the Sentinel Launch tonight.

Its up on RTE Player:

http://www.rte.ie/player/ie/show/10269544/

The sentinel bit starts in at about 1hr 5mins

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RTE will be covering the launch of the Sentinel Satellite tomorrow on “Morning Edition” @ 10.15 see me.

 

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Somehwhat offf topic:

Teagasc 3 Year PhD Walsh Fellowship

€22,000 Per Annum

Sustainability and Consumers’ Use of Mobile Optical Recognition Systems in Food Related Search

Walsh Fellowship Number: 2014054

Background

The penetration of smartphones and iPads has risen rapidly over the past 18 months, reaching over 50% of the Irish population in 2013. These devices, sometimes referred to as optical recognition systems, possess mobile optical character recognition (OCR) capabilities enabling phone users to scan either Quick Recall codes (QR) or the package itself to link in to the company’s website or augmented reality (AR) applications. This presents food companies and the food industry in general with an opportunity to engage directly with consumers at the point of purchase or consumption. The project aims to develop a greater understanding of consumers’ usage of these devices to search for and access food related information thereby assisting companies and support agencies evaluate the strategic opportunities presented by these new technologies.

 

By adopting a mixed method approach to the research, this study will track and explain mobile OCR usage to engage with food products; it will identify the motivations underlying these engagements; it will assess the role of sustainability (across environmental, social, and economic dimensions) in encouraging search and engagement; and it will identify the potential to communicate the sustainability message using mobile OCR devices. Ultimately, it will inform key food company strategic decisions related to marketing, communication, packaging and brand development.

 

Requirements

Applicants should have or expect to have a good primary degree (First or Second Class Honours) or Masters in an appropriate discipline (e.g. Food Marketing, Agri-business, Marketing & Management, Commerce, Applied Psychology). The successful candidate should be highly self-motivated and be prepared to undertake fieldwork using a range of data collection techniques.

Award

This three year Teagasc Walsh Fellowship forms part of a joint research project between the Department of Agrifood Business and Spatial Analysis, Teagasc and the Department of Food Business and Development, University College Cork. The student will be based at the Teagasc Food Research Centre at Ashtown, Dublin 15 (under the supervision of Dr Maeve Henchion and Stuart Green) and will be registered at University College Cork (under the supervision of Dr Alan Collins, Dr Mary McCarthy and Dr Carol Kelleher). The Fellowship will start as soon as possible after 1st of October 2014 when the most suitable candidate is appointed. The fellowship provides an annual stipend of €22,000. University fees are deducted from the stipend which is tenable for 3 years.

Further Information/Applications

Dr Maeve Henchion, Dept. of Agrifood Business and Spatial Analysis, Teagasc, Food Research Centre, Ashtown, Dublin 15, Ireland

Phone: +353 (0)1 8059515                        email: maeve.henchion@teagasc.ie

Dr Alan Collins, Dept. Food Business and Development, University College Cork, Cork, Ireland

Phone: +353 (0)21 490066                        email: a.collins@ucc.ie

 

Application Procedure

Submit an electronic copy of Curriculum Vitae and a letter of interest simultaneously to:

Dr Maeve Henchion (maeve.henchion@teagasc.ie) and

Dr Alan Collins (a.collins@ucc.ie).

Closing date Monday June 9th, 2014

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Is it a sign that a technology is mainstream and mature when it’s allegedgly used for nefarious purposes?

http://thevane.gawker.com/fbi-probes-fema-after-allegations-of-flood-map-fixing-1553133243/all

 

 

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