Somehwhat offf topic:
Teagasc 3 Year PhD Walsh Fellowship
€22,000 Per Annum
“Sustainability and Consumers’ Use of Mobile Optical Recognition Systems in Food Related Search”
Walsh Fellowship Number: 2014054
The penetration of smartphones and iPads has risen rapidly over the past 18 months, reaching over 50% of the Irish population in 2013. These devices, sometimes referred to as optical recognition systems, possess mobile optical character recognition (OCR) capabilities enabling phone users to scan either Quick Recall codes (QR) or the package itself to link in to the company’s website or augmented reality (AR) applications. This presents food companies and the food industry in general with an opportunity to engage directly with consumers at the point of purchase or consumption. The project aims to develop a greater understanding of consumers’ usage of these devices to search for and access food related information thereby assisting companies and support agencies evaluate the strategic opportunities presented by these new technologies.
By adopting a mixed method approach to the research, this study will track and explain mobile OCR usage to engage with food products; it will identify the motivations underlying these engagements; it will assess the role of sustainability (across environmental, social, and economic dimensions) in encouraging search and engagement; and it will identify the potential to communicate the sustainability message using mobile OCR devices. Ultimately, it will inform key food company strategic decisions related to marketing, communication, packaging and brand development.
Applicants should have or expect to have a good primary degree (First or Second Class Honours) or Masters in an appropriate discipline (e.g. Food Marketing, Agri-business, Marketing & Management, Commerce, Applied Psychology). The successful candidate should be highly self-motivated and be prepared to undertake fieldwork using a range of data collection techniques.
This three year Teagasc Walsh Fellowship forms part of a joint research project between the Department of Agrifood Business and Spatial Analysis, Teagasc and the Department of Food Business and Development, University College Cork. The student will be based at the Teagasc Food Research Centre at Ashtown, Dublin 15 (under the supervision of Dr Maeve Henchion and Stuart Green) and will be registered at University College Cork (under the supervision of Dr Alan Collins, Dr Mary McCarthy and Dr Carol Kelleher). The Fellowship will start as soon as possible after 1st of October 2014 when the most suitable candidate is appointed. The fellowship provides an annual stipend of €22,000. University fees are deducted from the stipend which is tenable for 3 years.
Dr Maeve Henchion, Dept. of Agrifood Business and Spatial Analysis, Teagasc, Food Research Centre, Ashtown, Dublin 15, Ireland
Phone: +353 (0)1 8059515 email: firstname.lastname@example.org
Dr Alan Collins, Dept. Food Business and Development, University College Cork, Cork, Ireland
Phone: +353 (0)21 490066 email: email@example.com
Submit an electronic copy of Curriculum Vitae and a letter of interest simultaneously to:
Dr Maeve Henchion (firstname.lastname@example.org) and
Dr Alan Collins (email@example.com).
Closing date Monday June 9th, 2014
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